![]()
Please be informed that the ComMark programme came to an end on 31 December 2009. Should you have any queries or need further assistance , please contact the relevant sector staff member(s):
- Agribusiness Sector Specialist - Lucille Gavera (+27 83 290 1260) or Mike De Klerk (+27 82 452 7749)
- Textiles & Apparel Sector Specialist - Andy Salm (+353 8623 88523)
- Tourism Sector Specialist - Wouter Schalken (+264 8120 89650) or click here for information on ongoing tourism projects in Southern Africa
Making markets work for the poor
ComMark embraces the “making markets work for the poor” (MMW4P) approach to development, which has become increasingly prominent within the international development community.
The MMW4P approach recognises that the poor have far more assets, are far more entrepreneurial and are more deeply involved in markets than is usually acknowledged. The challenge is to find ways to facilitate and deepen people’s participation so that they can benefit as entrepreneurs, workers and consumers.
Building on local experience and existing market activities is therefore essential to the MMW4P approach. For example, ComMark’s involvement with emerging wool farmers is based on the fact that there are about 200 000 black wool farmers in Southern Africa who own about 20 million sheep. By bringing these farmers into the mainstream auction system they can secure better prices for their wool, access business services and thus benefit from South Africa’s growing commercial wool trade. Similarly, ComMark’s investigation into ways to increase Joburg’s cross-border retail trade has grown out of an existing market, in which more than one million people are coming to the city each year, bringing more than R8-billion to the local economy.
The MMW4P approach is not a formula, but rather a strategy consisting of a number of elements. There is no quick-fix, one-size-fits-all solution. A central challenge in the growth of pro-poor market is institutional development and this must focus on both public and private roles. Much of ComMark’s work concentrates on working with government, industry players and business rather than setting up and implementing specific projects. Where ComMark does engage in specific markets it works through established partners by providing grant funding and technical assistance.
Strategic, policy-relevant research underpins all of ComMark’s interventions.
